Crafting Your Story
Crafting Your Story
Personal & Organisation Branding

Become a
Voice
people trust

We help CXOs, founders, and organisations craft their stories into strategic, trust-building content that drives influence and opportunity.

Book A Free Discovery Call
Personal Branding Ghostwriting Employer Branding Leadership Branding Workshops PRISM Framework Personal Branding Ghostwriting Employer Branding Leadership Branding Workshops PRISM Framework
Chapter 01 — The Shift

From Invisible
to Influential

( why personal branding,
and why now )

Many leaders have the expertise, yet few are truly recognised for it.

0%
of B2B decision-makers say they won't engage with a leader who lacks a strong personal brand

The challenge isn't capability; it's clarity. Between limited time, scattered narratives, and the fear of sounding inauthentic, personal branding often takes a back seat.

But the world has changed. Nearly 90% of B2B decision-makers say they won't engage with a leader who lacks a strong personal brand. Visibility is no longer optional; it's the currency of trust.

At Crafting Your Story (CYS), we help you turn that trust into influence.

Our proprietary PRISM Framework transforms your experience into a clear, consistent, and credible presence.

PurposeResonanceInsightStorytellingMultiplier

The result: a personal brand that feels authentic, stays relevant, and compounds in value over time.

Whether you're a CXO, founder, or rising professional, we help your presence grow into lasting influence across LinkedIn, media, and industry platforms.

The record so far
0M+
People Reached
/ 01
0+
Leaders Partnered With
/ 02
0+
Profiles Optimised
/ 03
0M+
Engagements Delivered
/ 04
0%
Increase in Brand Reach via Employee Advocacy
/ 05
Chapter 02 — The Proof

The Impact We Have Created

Keep scrolling ⟶
From local audience to global influence
Case / 01

From local audience to global influence

Transforming a mutual funds distributor's Digital Presence

From insight to industry influence
Case / 02

From insight to industry influence

How we transformed a textile leader's LinkedIn presence

From Driving Growth to Defining Purpose
Case / 03

From Driving Growth to Defining Purpose

How we translated a global leader's journey into a purpose-led personal brand

From credibility to connection
Case / 04

From credibility to connection

How CYS helped turn global trade expertise into a human connection

From expertise to influence
Case / 05

From expertise to influence

How CYS transformed a jewelry leader's expertise into lasting influence

From vision to voice
Case / 06

From vision to voice

How CYS helped an education leader turn three decades of impact into influence

Positioning a Global Transformation Leader
Case / 07

Positioning a Global Transformation Leader

From corporate credentials to strategic influence in change & innovation

Real Voices, Real Impact
Working with Crafting Your Story completely transformed how I show up on LinkedIn. Shweta's strategic approach helped me articulate my expertise in a way that resonates with my audience while staying true to my voice. Highly recommend!
CEO & FounderTechnology Firm
★★★★★ 5.0
The team at CYS helped me find my authentic voice online. My LinkedIn presence now reflects the depth of experience I bring to the table — and the results have been remarkable. Leads, speaking invitations, and visibility I never had before.
Head of Expansion UK & EuropeService Leadership
★★★★★ 5.0
I came in with scattered ideas and left with a clear personal brand strategy. The process was collaborative, thoughtful, and deeply professional. CYS doesn't just write content — they build a brand ecosystem around who you really are.
FounderNatural Health Strategist
★★★★★ 5.0
Shweta is having in-depth knowledge of LinkedIn. She is of great help in keeping consistency and quality of content. I'm fully satisfied and happy with our over 4 year association. Wish her all the best.
Joint Managing DirectorGhostwriting
★★★★★ 5.0
I had the privilege of working with Shweta to refine my brand, and I was impressed by her expertise, clarity, and ease in uncovering the essence of my work and values. Shweta removes the guesswork with her step-by-step guidance, making the process simple and enjoyable. She brought my vision to life, resonating with my audience while staying true to me. I highly recommend her!
CEO & FounderContent Strategy
★★★★★ 5.0
Shweta helped me to develop my brand and guided me through the journey to achieve my end goals.
Head of Exponentia, UK & EuropeContent Strategy
★★★★★ 5.0
It was a great experience working with Shweta. I sincerely recommend her as an honest and sincere hand to level up your LinkedIn profile.
Founder, Studio Orbis & Addnectar SolutionsContent Strategy
★★★★★ 5.0
Shweta has real practical knowledge on how to leverage LinkedIn to make yourself heard to your audience. She has such in-depth understanding about the platform that you can ask her anything. The best part is that she is able to comprehend your profile and give you such gems of strategic inputs that will leave you wowed.
Helping Agency Owners Systemise, Productise & AutomateContent Strategy
★★★★★ 5.0
Shweta has a keen observation skill and immediately understands the pain point to focus on in the talks, and gives apt suggestions for the same. Though we did not get to talk for a long time, I am keen to connect with her more for further consultation.
★★★★★ 5.0
Shweta is a thorough professional, listens patiently and understands the client's requirements very well. A down to earth person, very clear in her strategy and proposal.
★★★★★ 5.0
A discovery session turned out to be a re-affirmation for my decision that I was not so sure about. Shweta's thought process underlines her vast experience as a coach. She is a coach with mature thought process, logical reasoning, practical insights, and good insight into her core expertise area.
★★★★★ 5.0
It was a candid, insightful and informative conversation. The interaction has helped me to better understand how to leverage my expertise on social media like LinkedIn and other business platforms. Shweta has good clarity of thought to handle people from diverse backgrounds.
★★★★★ 5.0
I had the pleasure of speaking with Shweta, and I must say, she is truly a genius at what she does. Her expertise and professionalism were immediately evident, and she handled the conversation with such confidence and clarity.
★★★★★ 5.0
Hey! It was absolutely lovely connecting with you and learning about all the incredible work you've been doing behind the scenes. Truly inspiring! I'm super excited to explore ways we can connect and collaborate further.
★★★★★ 5.0
I have worked and took training with many professionals throughout my journey, but Shweta was a unique one to work with. I started my LinkedIn journey with her, and she helped me understand the complete process. She is the most profound person I have met, and her ability to tackle any problem is remarkable, always with a warm smile. Thanks a ton — you made the transition smooth and more comfortable.
Service Leadership
The most amazing part of working with Shweta is how simple she keeps things — yet how effective they are. Shweta has created a simple template that not only makes it easy to think and have consistency of messaging, but also brings a sense of discipline that is so essential. Anyone wanting to build a roadmap toward personal branding, and not sure where to start, must definitely seek her help.
Founder
I am delighted to recommend Shweta, an exceptional LinkedIn and branding coach I've recently had the pleasure of working with. Choosing to collaborate with Shweta proved to be an invaluable decision. Within weeks, she transformed my LinkedIn experience from a state of overwhelm to one marked by clarity and confidence. Shweta is not only a coach but also a game-changer in the realm of personal branding.
Natural Health Strategist
Shweta, you gave me newer insight on using LinkedIn for business and profile building. You have excellent skills of communication and a great understanding of all facets of LinkedIn and other social media. I strongly recommend you for your skills. All the best.
Business Development
This 4-week journey has been magical, making me see more potential in the way I engage on LinkedIn.
30-Day LinkedIn Challenge
★★★★✩ 4.5
The 30-day format was simple to follow yet incredibly powerful. It gave me the confidence to post consistently and build trust.
30-Day LinkedIn Challenge
★★★★✩ 4.5
I wanted to learn this badly, but because there were so many different things I had taken up, I couldn't start my LinkedIn journey initially. Now I have the clarity on where to begin.
30-Day LinkedIn Challenge
★★★★✩ 4.5
Chapter 03 — The Craft

What We Build For You

( solutions for individuals
and organisations )
Solutions for Individuals
i.

Personal Brand Optimisation

Your profile is more than a résumé; it's your first impression. We transform it into a compelling narrative that captures your journey, strengths, and credibility. Every headline, summary, and detail is designed to attract the right audience and boost discoverability.

ii.

Thought Leadership Strategy & Ghostwriting

Your ideas deserve to be heard consistently and authentically. We craft a content strategy that aligns with your goals and tone of voice, and bring it to life through thought-leadership posts and articles that position you as an authority in your domain.

iii.

Sharp Content & Visuals

From professional headshots to branded graphic templates, we create sharp visuals that make your content stand out and reinforce your brand identity across every platform.

iv.

Personalised Coaching

One-on-one sessions designed to help you develop the mindset, clarity, and confidence to build and sustain a personal brand that drives real career and business outcomes.

Solutions for Organisations
i.

Employer Branding & Advocacy

Your people are your most powerful storytellers. We design advocacy programs and workshops that turn employees into brand ambassadors, amplifying your reach by 500% and strengthening your employer brand from the inside out.

ii.

CXO & Leadership Branding Programs

A company's reputation mirrors its leadership. We work closely with your CXOs and senior leaders to build authentic, visible leadership brands that drive trust, influence, and industry authority, positioning your organisation as a thought leader.

iii.

Train-the-Trainer Models

Sustaining a brand voice starts with ownership. We equip your internal champions to deliver personal branding and advocacy programs across teams, ensuring your visibility efforts continue to grow long after our engagement ends.

iv.

Brand Page Management

Your company page should do more than post updates; it should lead conversations. We manage brand pages with strategies that highlight your expertise, humanise your culture, and build industry credibility with every post.

The Margin Notes

What Sets Us Apart

We look at your personal brand from every angle, refining how you show up across the platforms where your influence is built and measured.

With years of experience in personal branding, employer branding, and content strategy, we bring a grounded, proven approach that translates directly into measurable impact.

We study your audience deeply, ensuring your message reaches the right people, in the right context, with the right intention.

We blend the emotional pull of storytelling with the precision of strategy — so your brand is not just memorable but actionable.

We don't just create content — we build systems that keep your brand visible, consistent, and growing at scale.

Chapter 04 — The Method

From Discovery
to Impact

( how an engagement
actually unfolds )
01

Discover

We uncover your voice, journey, and positioning, understanding how you lead today and how you want to be known tomorrow.

02

Design

We craft a personalised blueprint with narrative pillars, messaging themes, and content formats that present your story with clarity and intention.

03

Develop

We bring your brand to life through consistent, credible, on-brand content that reflects your voice and builds trust with your audience.

04

Deliver

We track performance, refine strategy, and ensure your brand stays relevant, visible, and aligned with your evolving goals.

The Appendix — Free Resources

Build Your Edge

In good company

Our Clients

Chapter 05 — Your Turn
Be Seen.Be Seen.Be Seen.Be Seen.Be Seen.Be Seen.
Be Heard.Be Heard.Be Heard.Be Heard.Be Heard.Be Heard.
Be Remembered.Be Remembered.Be Remembered.Be Remembered.