Become a test
Voice People Trust

We help CXOs, founders, and organisations craft their stories into
strategic, trust-building content that drives influence and opportunity.

From Invisible to Influential

Many leaders have the expertise, yet few are truly recognised for it.

The challenge isn’t capability; it’s clarity. Between limited time, scattered narratives, and the fear of sounding inauthentic, personal branding often takes a back seat.

But the world has changed. Nearly 90% of B2B decision-makers say they won’t engage with a leader who lacks a strong personal brand. Visibility is no longer optional; it’s the currency of trust.

At Crafting Your Story (CYS), we help you turn that trust into influence.

Our proprietary PRISM Framework (Purpose, Resonance, Insight, Storytelling, and Multiplier) transforms your experience into a clear, consistent, and credible presence.

The result: a personal brand that feels authentic, stays relevant, and compounds in value over time.

Whether you’re a CXO, founder, or rising professional, we help your presence grow into lasting influence across LinkedIn, media, and industry platforms.

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Increase in Brand Reach via Employee Advocacy

The Impact We Have Created

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Real Voices, Real Impact

Solutions for Individuals

Personal Brand Optimisation

Your profile is more than a résumé; it’s your first impression. We transform it into a compelling narrative that captures your journey, strengths, and credibility. Every headline, summary, and detail is designed to attract the right audience and boost discoverability.

Thought Leadership Strategy & Ghostwriting

Your ideas deserve to be heard consistently and authentically. We craft a content strategy that aligns with your goals and tone of voice and bring it to life through thought-leadership posts and articles that position you as an authority in your domain.

Sharp Content & Visuals

Visibility thrives on consistency. We create a cohesive content system-posts, visuals, and storytelling formats that make you instantly recognisable and keep your brand memorable.

Personalised Coaching

Confidence grows with clarity. Through one-on-one sessions, we refine your messaging, posting rhythm, and engagement habits so you can lead conversations naturally and build influence that lasts.

Solutions for Organisations

Employer Branding & Advocacy

Your people are your most powerful storytellers. We design advocacy programs and workshops that turn employees into brand ambassadors, amplifying your reach by 500% and strengthening your employer brand from the inside out.

CXO & Leadership Branding Programs

A company’s reputation mirrors its leadership. We work closely with your CXOs and senior leaders to build authentic, visible leadership brands that drive trust, influence, and industry authority, positioning your organisation as a thought leader.

Train-the-Trainer Models

Sustaining a brand voice starts with ownership. We equip your internal champions to deliver personal branding and advocacy programs across teams, ensuring your visibility efforts continue to grow long after our engagement ends.

Brand Page Management

Your company page should do more than post updates; it should lead conversations. We manage brand pages with strategies that highlight your expertise, humanise your culture, and build industry credibility with every post.

What Sets Us Apart

360° Perspective

We look at your personal brand from every angle, refining how you show up across the platforms where your influence is built and measured.

Deep Expertise, Real Results

With years of experience in personal branding, employer branding, and content strategy, we bring a grounded, proven approach that translates directly into measurable impact.

Audience-Led Strategy

We study your audience deeply, ensuring your message reaches the right people, in the right context, with the right intention.

Storytelling with Structure

We blend the emotional pull of storytelling with the precision of content calendars, formats, and optimisation so your brand feels human and consistent.

A Scalable Content Engine

Our tested workflow delivers high-quality, on-brand content every week, helping leaders triple engagement, attract opportunities, and secure speaking invitations.

Build Your Edge

From Discovery to Impact

Discover

We uncover your voice, journey, and positioning, understanding how you lead today and how you want to be known tomorrow.

Design

We craft a personalised blueprint with narrative pillars, messaging themes, and content formats that present your story with clarity and intention.

Develop

We bring your brand to life through consistent, credible, on-brand content that reflects your voice and builds trust with your audience.

Deliver

We track performance, refine strategy, and ensure your brand stays relevant, visible, and aligned with your evolving goals.

Become a test Voice People Trust